This year’s male title went to the winner of the BBC’s Any Dream Will Do talent search Lee Mead.
He said: “It’s such an important cause and although I feel a bit overwhelmed, it’s great to raise awareness.
I keep my bum in shape by plenty of gym visits – and, of course, doing Joseph eight times a week.”
Mr Mead’s friend Joseph was unavailable for comment but a neighbour stated that although he agreed it was an important cause surely the country was already all too aware of Mr Mead’s bum.
In an unrelated matter Liberal Democrat leader Sir Menzies Campbell defended Lembit Opik MP’s latest magazine appearance. A feature on Mr Opik, the party’s Welsh leader, and Cheeky Girl twin Gabriela Irimia appears in Hello! magazine, discussing the couple’s happiness and her cosmetic surgery.
“It should be easier to tell the twins apart in the dark now. Viva la difference!” said Opik in his native Welsh.